What To Do In Email Marketing: Amazing Strategies

Quick Summary
Email marketing is your superpower to talk directly to your fans online! Do things like send welcome emails, share helpful tips, offer cool deals, and ask for feedback. It’s all about being friendly and useful, building trust so people love hearing from you.

Hey there! Jack here from LTDWave. Are you wondering what to do in email marketing? It can feel like a big puzzle sometimes, right? Lots of buttons, fancy words, and people saying you have to do this or that. It’s easy to feel a little lost. But guess what? It doesn’t have to be scary! Email marketing is really just about having a friendly chat with people who like what you do. We’ll break it all down into super simple steps. You’ll learn easy ways to write emails that people actually want to open and read. Ready to make your email marketing shine?

What To Do In Email Marketing: Amazing Strategies for Beginners

Email marketing is like having a direct line to your best fans. It’s a way to connect, share, and build something special. Think of it as sending a friendly postcard or a helpful note to someone who’s already interested in you.

The best part? You don’t need to be a tech wizard or a super-salesperson. You just need to be yourself and want to help your audience. Let’s dive into some fun and easy strategies you can start using today!

1. Build Your Email List: Your Fan Club Online

First things first, you need people to email! This is your “email list.” It’s like building a club of people who are excited about your business, blog, or project.

How do you get people to join?

• Offer a Freebie (Lead Magnet): Give something awesome away in exchange for an email address. Think of a checklist, a mini-guide, a discount code, or a free template. People love free stuff!
• Use Signup Forms: Put simple forms on your website or social media pages. Make it clear what they’ll get by signing up.
• Be Clear About What You Send: Tell people what kind of emails they can expect. This helps manage their expectations.

Pro Tip: Don’t buy email lists! It’s better to have a smaller list of people who genuinely want to hear from you than a huge list of uninterested folks.

2. Send a Warm Welcome Email

Someone just joined your list? Yay! The first email you send is super important. It’s your first impression.

What should it include?

• Thank Them: Say a big “thank you” for signing up.
• Deliver the Freebie: If you promised a freebie, make sure it’s easy to access.
• Introduce Yourself: Briefly share who you are and what you’re about.
• Set Expectations: Remind them what kind of emails they’ll get and how often.
• Call to Action: Maybe ask them to visit your website or follow you on social media.

This email should feel friendly and helpful, just like meeting a new friend.

3. Share Valuable Content Regularly

People stay on your list because you give them something they like. What can you share?

• Tips and Tricks: Share advice related to your niche. If you sell plants, share how to care for them. If you’re a writer, share writing tips.
• Behind-the-Scenes: Show people what goes on in your business. This builds connection.
• Industry News: Share interesting updates or news that your audience would care about.
• How-To Guides: Break down complex topics into simple steps.
• Stories: Share personal anecdotes or success stories from your customers.

The goal is to be helpful, educational, or entertaining. Make them look forward to your emails!

4. Offer Special Deals and Promotions

Who doesn’t love a good deal? Email is a fantastic place to share exclusive offers with your subscribers.

• Discounts: Offer a percentage off or a fixed amount off.
• New Product Launches: Give your subscribers a heads-up or early access.
• Bundles: Package a few related items together at a special price.
• Limited-Time Offers: Create a sense of urgency.

Make sure your promotions are clear and easy to understand. Highlight the benefits for the customer!

5. Ask for Feedback and Opinions

Your subscribers are your most valuable resource for understanding what works. Ask them what they think!

• Surveys: Send out short surveys to get their opinions on products, content, or anything else.
• Ask Questions: In your regular emails, ask them simple questions to spark engagement.
• Reply to Emails: Encourage them to hit reply and share their thoughts.

Listening to your audience shows you care and helps you improve. It makes them feel heard and valued.

6. Segment Your List for Better Results

Not everyone on your list is the same. They might be interested in different things. Segmentation means splitting your list into smaller groups based on certain traits.

How can you segment?

• Based on Interests: If you offer multiple types of products, segment by what they’ve shown interest in.
• Based on Purchase History: Send different offers to people who have bought before versus those who haven’t.
• Based on Engagement: Group people who open your emails often versus those who rarely do.

Why do this? Because sending targeted emails is much more effective! People are more likely to open and click on emails that are relevant to them.

7. Use Automation for Efficiency

Automation is like having a little helper who sends emails for you at the right time. This saves you tons of time and makes sure no one misses out.

Common automations include:

• Welcome Series: A sequence of emails sent automatically when someone joins your list.
• Birthday Emails: Wish subscribers a happy birthday and maybe offer a special gift.
• Abandoned Cart Emails: If someone adds something to their cart but doesn’t buy, send a reminder.
• Re-engagement Campaigns: For subscribers who haven’t opened emails in a while, send a campaign to try and win them back.

This makes your email marketing feel personal without you having to be there every second.

8. Track Your Results and Learn

How do you know if your emails are working? You look at the numbers! Don’t worry, it’s not as scary as it sounds.

Key things to watch:

• Open Rate: The percentage of people who opened your email.
• Click-Through Rate (CTR): The percentage of people who clicked a link in your email.
• Unsubscribe Rate: The percentage of people who unsubscribed.
• Conversion Rate: The percentage of people who took a desired action (like making a purchase) after clicking.

Most email marketing tools will show you these stats easily. Look for trends. What kind of subject lines get more opens? What links get more clicks?

Email Marketing Performance Snapshot

Here’s a quick look at what good numbers might look like. Remember, these are just general guides!

Metric	Good Starting Point	What it Means
Open Rate	20-25%	People are interested enough to open your email.
Click-Through Rate (CTR)	2-5%	People are clicking on the links inside your email.
Unsubscribe Rate	Under 0.5%	You’re not losing too many subscribers.

Focus on improving these numbers over time by sending better, more relevant emails.

9. Make Your Emails Mobile-Friendly

Most people check their email on their phones. So, your emails need to look good on a small screen!

• Keep it Simple: Use clear fonts and not too many different styles.
• Use Single Columns: This makes text easy to read.
• Big Buttons: Make buttons large enough to tap with a finger.
• Short Sentences: Easy to scan on the go.

Most modern email marketing platforms help you create mobile-friendly designs automatically. Always double-check how your email looks on a phone before sending.

10. Test, Test, Test!

Want to know what works best? Try different things and see what happens!

• A/B Test Subject Lines: Send two versions of your subject line to a small part of your list and see which one gets more opens. Then, send the winner to the rest.
• Test Different Calls to Action: Try different button text or link placements.
• Test Sending Times: See if sending in the morning or afternoon gets better results.

Testing helps you learn what your specific audience responds to best. It’s how you get smarter with your emails.

Popular Email Marketing Tools for Beginners

Choosing the right tool can make a big difference. Here are a few friendly options:

Tool Name	What Makes it Great for Beginners	Good For
Mailchimp	Very user-friendly interface, lots of templates, good free plan to start.	Small businesses, bloggers, creatives.
MailerLite	Simple drag-and-drop editor, great automation features, generous free plan.	Startups, small teams, anyone wanting easy automation.
ConvertKit	Designed for creators, excellent for building sequences and managing subscribers.	Bloggers, online course creators, artists.
HubSpot CRM (Free Email Marketing)	Offers free email marketing tools as part of a larger CRM. Great for lead management.	Businesses wanting to integrate email with their overall customer relationship.

Most of these offer free plans to get you started, so you can try them out without spending money. Check out Mailchimp or MailerLite to begin!

Frequently Asked Questions (FAQs)

How can I start email marketing with no money?

You can absolutely start for free! Many email marketing services like MailerLite or Mailchimp have generous free plans for beginners. These plans let you build a list, send emails, and learn the ropes without any cost until you grow bigger.

How do I write subject lines people click?

Keep them short, clear, and exciting! Use emojis sometimes, ask a question, or highlight a benefit. For example, “You Won’t Believe This Tip!” or “Your Weekly Dose of Awesome.” Personalize it if you can, like “Sarah, Your Special Offer Inside!”

How often should I email my list?

There’s no magic number, but consistency is key. Many businesses email once a week or twice a month. The most important thing is to send emails that are valuable and don’t overwhelm your subscribers. Start with what you can manage well.

How do I know if my email is working?

Look at your email marketing tool’s reports! Check your “Open Rate” (how many people opened it) and “Click-Through Rate” (how many clicked a link). If these numbers are good, your email is likely working. If they’re low, it’s time to try a different subject line or content!

How do I stop my emails from going to spam?

Make sure people truly want your emails (don’t buy lists!). Use a reputable email service provider. Write clear, honest subject lines that match your content. Avoid too many ALL CAPS words or spammy phrases. And always include an easy unsubscribe link.

What’s the most important thing to do in email marketing?

Build trust! Be honest, be helpful, and always provide value. Your subscribers are giving you their attention, so treat it with respect. When people trust you, they’re more likely to engage, buy, and become loyal fans.

Can I send emails from my personal Gmail?

While you can technically send emails from Gmail, it’s not recommended for marketing. Gmail has limits, and your emails might look unprofessional or end up in spam more easily. Using a dedicated email marketing service (like those mentioned above) is much better for managing lists, tracking results, and looking professional.

Conclusion: Your Email Marketing Adventure Begins!

See? Email marketing isn’t so scary after all! You’ve learned how to build your list, send warm welcomes, share amazing content, offer great deals, and even make your emails work smarter with automation. You know how to check if things are working and what tools can help you.

The biggest secret is to just start. Pick one thing from this guide and try it today. Maybe it’s writing that welcome email or planning your next helpful tip. Every email you send is a chance to connect and build a stronger relationship with your audience.

You’ve got this! Keep it simple, be yourself, and always aim to be helpful. Your subscribers will love hearing from you. Happy emailing!